Monday, January 08, 2007

GM Takes Top Honors

I have the most informed friends! Before this news even hit the mainstream media, Linda emailed this link to me:

GM Sweeps 'Car of the Year'

If GM needed an exclamation point at the end of their recent statements about turning the company around, they got it at the North American International Auto Show in Detroit. The world's largest automaker swept the awards, winning both the car and truck categories with the Saturn Aura and Chevrolet Silverado.The Car and Truck of the Year Awards are voted on by a jury of 49 automotive journalists from around the United States and Canada.

There were three finalists for each award. The Aura won against the redesigned Toyota Camry and the all-new Honda Fit. The Silverado beat out the Ford Edge and Mazda CX-7 SUVs.Both the Aura and Silverado represent key products in the GM portfolio, with the all-new Aura serving as Saturn's mainstream sedan entry and the Silverado an established to-seller in the highly lucrative truck market. Back in September we wrote that Saturn was ready to be a contender. This just proves my point.This award should help validate both models in what have become highly competitive segments.
Did you read that? The Saturn Aura beat the Toyota Camry! I can only hope this will help change the perception many consumers have of GM, and the other American car companies. We cannot afford to become a service economy; we must continue to be a leader in the manufacturing sector.
We'll be heading over to the Detroit Auto Show next week and we can't wait to see all the new cars! Stay tuned for a full report. :-)